60 years of expertise serving families
SINCE 1966

Our expertise
for 60 years

More than six decades of commitment to families, yesterday as today.

Discover our story
  • Long-standing expertise
  • Products for the whole family
  • An international presence
Three generations around the kitchen table: a grandmother, her daughter and a little girl
OUR JOURNEY

Key milestones since 1966

A family story, scientific expertise and an international presence serving families.

  1. 1966

    The company is founded

    Willy FISHER, an optician, founds the company in Brussels with a simple vision: to help people see better so they can live better.

  2. Late
    1980s

    The first experiments

    Willy FISHER begins formulating food supplements for children, at a time when this market barely exists in Europe.

  3. 2011

    A new direction

    Anne MEESTERS, a mother of four, takes over the company and decides to give this intuition an industrial dimension.

  4. 2012

    The first ranges are born

    Launch of FISHER KINDER for children and FISHER FLEXAN for adults, developed with a team of nutrition experts.

  5. 2017

    Launch of SHE+

    Development begins of SHE+ By FISHER, a range dedicated to women.

  6. 2019

    A completely redesigned range

    Complete reformulation of the FISHER KINDER range: new formulas, new formats, new identity.

  7. 2021

    Commercial launch in Europe

    The FISHER KINDER Premium range arrives on the European market, notified to the Belgian authorities.

BEYOND EUROPE

An international presence

Our ranges are distributed by local partners in several regions of the world. Everywhere, they are produced to the same testing requirements as in Europe.

  • Europe Main market, since 2021
  • Middle East and Gulf Distribution partnerships
  • Central Asia Local production under licence
  • East Asia Distribution agreements in progress

Other developments are under way, notably in the Balkans.

Ever further,
for the generations of tomorrow.

Since 1966, we have moved forward with the same conviction: taking care today means preparing for tomorrow.

Our vision